Early in the year, you hear a lot of talk about the changes people are hoping to make. Heck, I have even been guilty of it in this space. But it seems some out there are even really doing something about it.
Recently, it came out that Costco is making moves to crack down on people shopping at their stores by using other people’s memberships. Previously, the stores were requiring shoppers to show their membership card along with a photo ID even when using self-checkouts. Now, however, the store is starting to test scanning membership cards as soon as one enters the store.
I am not going to claim any expertise in the day-to-day workings of a retail store. My knowledge extends no further than being a customer. From a business perspective, however, a company that is based on a subscription model seems to deserve to have those benefiting from their services to be actual members.
Along the same lines, I am sure many of you have also heard about streaming services like Netflix speaking of ways to crack down on membership sharing. Granted, this involves more work when a service can be reached with just a username and password, but the point is the same – only people who have paid for a service should get to use it.
If Costco and streaming services can really bottle this up and curtail membership sharing will take time to determine. What’s more important for now is that they are doing something.
And the Costco moves aren’t even anything extravagant. It’s not as if they haven’t scanned membership cards in the past. It’s not as if members aren’t given rules concerning their membership. The company is just taking small steps to enforce what already exists. And sure, this is all happening around memberships that only cost $60/year. But when you start to talk about potentially pushing thousands of people to get their own memberships, it starts to add up.
So again, in this time of year when so many are talking about accomplishing so much, the point isn’t always about getting to the finish line, but just doing something. For just by doing something, you are bound to get closer to that endpoint. Making moves gets you to where you want to be, even when it’s the first in a series of moves. So even if what you want in the end seems far away, the first simple steps are still worth taking.
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