Take A Break From The Old

I am writing this during the July 4th week, which in many ways feels like the pinnacle of summer. Sure, Memorial Day and Labor Day traditionally mark the endpoints of the summer season, but there is something different about this holiday. This may be for no great reason than that school is over for everybody now, so more family vacations happen, but hey – welcome to this wonderful time of year anyway!

I have written in the past about how important it can be to take some time away from your work and business – even when you feel like you can’t. But let this holiday allow me to reiterate that and hope that this finds everyone at least close to being able to enjoy some time off. After all, that time away can help you think of things in a new way when you get back.

As a possible bit of warning against not thinking differently – the parent company of Redbox has recently filed for bankruptcy. If you didn’t hear about this, it is probably because the news hits most people with a shrug as we are not surprised at the weak hold of physical media. In fact, the most surprising thing to me about this story is that the company purchased Redbox for $325 million only back in 2022, which seems plenty late enough to have thought this might not be a good idea.

Coming in second place for surprising notes, though, is that Chicken Soup for the Soul Entertainment is the owner of Redbox and its publishing arm still publishes those books. It also has the website domain chickensoup.com, so credit to them for being able to grab that one.

That Soup had some trouble with its attachment to the old, but another is branching into new territory as Ramen purveyor Cup Noodles is releasing a Campfire S’mores flavor.

And okay, I know your first reaction was at best a raised eyebrow and at worst a slight retch, but come on, can you really say you’re not curious at least a little bit curious?

For see, new things can break through even if they don’t sound the best to start. So give yourself the chance this season to take a break from your same old and return energized and possibly with some new ideas that just may take hold and be better than what you were doing before.

Warmly,

Josh Bousquet
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